About the role
Role: Social Media Lead Locations: Bangalore, Bengaluru Skills: Content Strategy, Social Media Marketing, Format Development, Content Experimentation, Audience Retention, Growth Analytics Experience: 3-8 years Requirements: - originated and shipped a specific named content format or series with measurable traction (before/after engagement numbers) - experience growing social presence for an AI tool or AI product beyond launch hype into sustained engagement - background at a brand, creator studio, or agency known for a specific recognizable content format — not generic brand-voice or calendar-driven accounts - internet-native or meme-page background with demonstrated ability to identify why a format works before it becomes a case study - thinks in distribution mechanics and measurable outcomes (retention, shares, saves) — not vanity reach or follower counts
Requirements & Responsibilities
- originated and shipped a specific named content format or series with measurable traction (before/after engagement numbers)
- experience growing social presence for an AI tool or AI product beyond launch hype into sustained engagement
- background at a brand, creator studio, or agency known for a specific recognizable content format — not generic brand-voice or calendar-driven accounts
- internet-native or meme-page background with demonstrated ability to identify why a format works before it becomes a case study
- thinks in distribution mechanics and measurable outcomes (retention, shares, saves) — not vanity reach or follower counts